Dedication. Courage. Passion.

This is what I see shine through in our people each day.
 
The spirit of our people is driving our remarkable transformation. We are emerging as one of the most dynamic companies in the Kingdom.

We see our financial performance as a scorecard for how well we are serving our customers. That's why we take so much pride in the rate of our sales growth over the past years.

What a change from when we began our transformational journey. Back then, some questioned whether our Company could even survive!

The heart of our work is innovation - the long, costly and unpredictable process of transforming a concept into a workable plan and then the plan into action.

So it is a great moment when that change, that action, translates into profit. And it is a great moment for everyone who put their trust in us - including our investors.

As we look ahead, the road map for our journey continues to be a challenging one. After making excellent progress in the Stabilize and Repair phases, we moved into our Turnaround phase and hope to completed it in the coming years.

Now we are embarked on the next critical phase: Build the Base.
Across the Company, we are building on our strengths, while continuing on to correct and refine our management style. For example, we are now in the process of determining technologies that will further streamline our operation. We are investing heavily in skilled and experienced people to build solidly our base.

Everywhere I go in our organization, I see that our people truly are excited by our vision: To earn trust, every day. We believe that trust must be re-earned every year - and should never be taken for granted.

Dedication. Courage. Passion. With these strengths, we are determined to keep advancing, keep changing, keep growing.